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Specialty Toy Retailer Opens at Kaleidoscope ta the Hub

West Des Moines, IA. – November 5, 2008 – Specialty toy franchisor Brilliant Sky Toys & Books will hold a ribbon cutting tomorrow morning at 10:30 for their first franchise location in the Des Moines market. Brilliant Sky Toys & Books is a specialty toy store that emphasizes unique toys that cater to the physical, emotional and cognitive development of children and families. Bob the Juggler and balloon artist Sydney Storm will stroll through the Kaleidoscope between 11 and 1 to mark the occasion. The store is holding drawings throughout its grand opening week for big ticket items including a John Deere wooden barn set and a medieval castle. The 2,500 square-foot toy store is located in the northwest corner of Kaleidoscope at the Hub in downtown Des Moines on the skywalk level. It features Brilliant Sky’s unique aesthetics including wood floors, custom fixtures, wide pathways, low sightlines and a vibrant atmosphere. The layout is designed to encourage exploration and interaction. Brilliant Sky stores feature several thousand products including books, games and puzzles, science and nature, arts and crafts, outdoor and active play, pretend play, dolls, and related items. “We are thrilled to bring our award-winning concept to the Des Moines area,” said Brent Taylor, president, CEO and franchisor of Brilliant Sky Toys and Books. “Our partnership in Des Moines has allowed us to develop a “downtown” model of our concept which will no doubt benefit other communities in the future. Community is at the heart of the Brilliant Sky philosophy.” “We are so excited to be able to fill a void in this market and offer developmentally sound playthings that will bring families together to learn and play,” said Jane Jensen, manager of the new store. “Besides the unique selection and interactive atmosphere, we’ll also bring exceptional customer service and firsthand knowledge of how our products can enrich the lives of our local families.” “This is a fantastic addition to the Kaleidoscope,” said Krista Capp, vice president of property management for Hubbell Realty Company. “The fact that we were able to land a national brand like Brilliant Sky is an important sign that Des Moines’ economy remains strong.” Brilliant Sky Toys & Books is currently franchising throughout the United States and has locations in Phoenix, AZ, Charlotte, NC, and Deer Park, IL, as well as an affiliate store, TreeHouse Toys & Books of Lansing, MI. Plans are under way to open stores in Rochester Hills, MI and Dallas, TX. For more information about Brilliant Sky Toys & Books, visit DesMoines.BrilliantSkyToys.com.

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